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Week 12 Technology InnovationMIS5001: Management Information Systems PROF. STEVEN L. JOHNSON chirp: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/ 2. Todays Agenda?? Announcements?? display case intervention?? tidings?? natural action: 2SPA 3. Case Study Discussion?? What, historically, have been Apples competitive advantages??? Are the PC industry competitive dynamics favorable or contestable for Apple??? How sustainable is Apples competitive place in MP3 players??? How sustainable is Apples competitive act in smart phones??? Comp be Apples avoidance for iPad to Amazons strategy for Kindle. Which company do you razz will be more successful? 4. 100-Second Reflection1.? What would you like to mean at the end of the semester about todays cases?2.? What do you have more questions about?3.? Any other comments? 5. For mystify out Discussion?? Guest Speaker: Mathias Kirchmer?? TopCoder Case execute?? What App a r you Reading??? Two-Sided Markets ?? Getting pricing discipline: subsidize quality- and price-sensitive ?? Cope with winner-take-all competition ?? Avoid envelopment 6.

2SPA: 2-Sided plan Activity?? Divide into 4 groups?? Pick one of the adjacent products: ?? ride (e.g., kids, commuter, racing, mountain, BMX) ?? Furniture (e.g., desk, chair, sofa, table) ?? Jewelry (e.g., necklace, bracelet, earrings) ?? Backpacks, Handbags, or Luggage?? pretend you are marketing manager with goal to develop take place taxation via introduction of digital platform into your physical good. ?? Who are the both sides and whi ch do you charge? ?? What is the value propo! sition for separately? 7. For more than Information PROF. STEVEN L. JOHNSON EMAIL: STEVEN@TEMPLE.EDU Twitter: @StevenLJohnson http://stevenljohnson.org http://community.mis.temple.edu/mis5001fall10johnson/If you take to nurture a full essay, order it on our website: OrderCustomPaper.com

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