Ethical Issues in Advertising Communication - 2176 Words

Business Communication is communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. Business Communication encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Media relations, Corporate communication, Community engagement, Research Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management . Advertising is the most widely known weapon in the marketing armory. This is a paid medium involving radio, TV, poster-sites, press, or direct mail. Each medium offers several advantages and disadvantages.†¦show more content†¦The largest advertising budgets are devoted to parity products such as gasoline, cigarettes, beer and soft drinks, soaps, and various headache and cold remedies . The first rule of parity involves the use of the words better and best. In parity demands, better means best and best means equal to. If all the brands are identical, they must all be equally good, the legal minds have decided. So best means that the product is as good as the other superior products in its category. When it’s declared Prigat Orange Juice the best there is it means it is as good as the other orange juices you can buy. The word better has been legally interpreted to be a comparative and therefore becomes a clear request for superiority. They could not have said that Prigat is better than any other orange juice. Better is a request for superiority. The only time better can be used is when a product does indeed have superiority over other products in its category or when the better is used to compare the product with something other than competing brands. An orange juice could therefore claim to be better than a vitamin pill, or even the better breakfast drink. The second rule is simply that if any product is truly superior, t he ad will say so very clearly and will offer some kind of convincing evidence of the superiority. If an ad hedges the least bit about a products advantage over the competition you can strongly suspect it isShow MoreRelatedEssay on Codes of Practice1513 Words   |  7 Pagesworkforce we align with our ethical values to our employers, their values are shown through a company’s codes of practice. A code of practice is adopted by a profession or by a governmental or non-governmental organization to regulate that profession. 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