Case Studies: "Google, Inc." - Potential Acquisition Targets

In determining a time to come strategic direction for Google, it is authoritative to look at Googles late(prenominal) strategy. When determining a electric automobile potential acquisition, we can break up past acquisitions, for example, YouTube. While it whitethorn mystify seemed like a good idea at the time, and could potentially turn forth to be an excellent decision, acquiring such high-profile and expensive companies as YouTube may not be demand to ensure Googles semipermanent growth. To ensure good cognitive process in the long-term, it is important to present a step substantiate and counselling on Googles well-cultivated talents, such as online ad. We have determine an online advertising agent, Turn.com, that has developed a new automate ad tar kick the bucketing dodge that would fit in very(prenominal) well with Googles line of merchandise flummox and would be a relatively inexpensive and low-risk acquisition. Adsense:If eMarketers regard is correct, Google accounted for iodin quarter of the inbuilt US online ad grosss for the category 2006 (1). Adsense, Googles big contextual advertising network, took nearly half of the absolute revenue and therefore is considered to be driving Googles growth (1). Currently, Adsenses revenue is administrated and generated found on all cost per-click or per-thousand-impressions models. beneath these models, Adsense serves ads harmonize to the cached pages high measure out keywords, which are selected by advertisers.

Although Google provides parcel that helps advertisers optimise their keywords selecting, it is still very complicated for advertisers to manually decompose and ingest the right mickle of keywords (1). Turn.com:Aiming to solve this weakness of live ad networks, Jim Barnett launched TURN.com in Nov, 2006, with more than sophisticated contextual advertising technology. The defect new machine-driven Targeting Ad Network is fantastic in the following lead aspects (4) (see Exhibit 1):Automatic targeting: The only(prenominal) matter advertisers and publishers have to do is submit their ad or URL. Turns automated system impart analyze and... If you want to get a full essay, ready it on our website: Ordercustompaper.com

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