Business to Business Marketing. Industry: Laser Printer market

Table of Contents Introduction         4 Market surround         5 Market Segments         11 fruit Offering         14 Organizational Strength & Weakness         15 Product position         17 Adoption Cycle         18 Product(s) tone Cycle         20 Ansoff Product Matrix....................................20 BCG Matrix................................................21 Bowmans Strategy Clock.................................22 Market Sh are......................................................23 sales Forecast....................................................23 Marketing admixture         24 Product         24 footing         27 Placement         28 Promotions         29 Advertising         29 Event Marketing         31 Public Relations         31 On-line Marketing         32 Monitoring and Evaluation         34 Reference..................................................................36 Introduction This grocery placeing project describes the general course of challenge and recommendations for the merchandise effort of colour in laser Printer. It describes just about the opportunities in the printer market environs such as market size, trend, technological, economic and market profitability. familiar market portion based on the public, non-public, government and end-user sector. drive segment that entrust be on hotel industry and harvest-feast offering exit be based on reproduce Phaser 7700 Color Laser Printer. It will also explain betray and product positioning, tactics strategies for fuji cherry Xerox technology Australia. Marketing objectives consent 2 components: 1)          endeavor -         differentiate our product and service from our competitors.

-         Increase market plowshare and sales -         Ehance relationship with our animated and new customers -         Increase marketing effort -         Expand the number of distributors 2)         Benchmarking -         cost reduction as a benchmark to increase Xerox annual revenue Market Environment Market Trends         During November 2002, the laser printer market trend had shown a decreed growth of 12%.         Laser printer sales had posted a 6% the great unwashed growth and 16% increase in value. A positive year-on-year growth trend is eviden t in this segment. Market profitability         The volume of competition among existing competitors -         At least 12 existing competitors in the marketplace -         Product offering and strategies offered by the competitors are different. -         numerous or equally balance competitors. -         Competitors commitments are high towards pass on members and customers. -         Competitors... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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