Ore-Best Farms

Our mission at Ore-Best Farms is to tender our customers a very nutritious, healthful, and tasteful hunt down mettle, at an affordable expense for everyone. Vision Our vision is to be the leader in the marketing of rabbit sum in the U. S. and Latin America, considerably improving the quality of life history of our customers. Objectives The three main objectives of the company for the next five years ar doubling the companys profitability, obtaining a market assign between 10 and 15 percent of the U. S. market, and to expand the business to Latin America. Target Market fit to Oni(2007), rabbit meat is high quality, high digestibility, with 21. % protein 3 -5% fat, highly nutritious, and let out cholesterol.Therefore, the main target market would be children, sick people, elderly, and health-conscious downrs. According to a see by Lloyd-ones(2009), in the fall in States almost 700,000 people give away from cardiovascular diseases every year, becoming the leading ca hire o f death in U. S. In 2006, the study estimated that heart diseases would cost Americans more than 258,000 million dollars. The study as well revealed that the risk of cardiovascular disease can be cut down making changes in habits, playing an important role the low consume of cholesterol.All data presented shows that in the United States there is an urgent extremity to eat healthful and nutritious food, mainly low-cholesterol. Thus, the company give raise a marketing outline to encourage the consumption of rabbit meat in the U. S. , which offers customers a combination hard to find, high protein, low in fat and cholesterol, as well as unbeatable prices. To implement the strategy the company allow for invest in educational commercials, using radio, internet, and television. The educational commercials leave alone show a celebrity explaining the large nutritional revalue of rabbit meat, as well as its low price.This celebrity essential be a person well known in the United Sta tes, and with an athletic body. The main objective of the campaign will raise sense among consumers of the dangers of poor food, and show consumers that rabbit meat is an excellent alternative for wakeless have. Another market with great potential is hospitals. Rabbit meat would be a big business for hospitals, as it offers patients an excellent nutritive meat, bringing hospitals a great deal of money. Finally, the company will take the divert steps to do business in Latin American countries, which would advance from the quality and low prices of the rabbit meat.Marketing Mix The company will use a new package design. The new design will prepare on the label a new slogan, Rabbit meat improves your health and your palate. The packages will be transparent, with nutritional information labels. The package also will be designed with a green label, which will have recorded the following words on it Meat recommended by nutritionists and dietitians The butt of this new design will be attract the largest number of customers interest in their health care and the health of their family.Furthermore, the company will use a low-price strategy in order to get market share quickly. Once the company achieves a larger market, then the price would growth from 5 to 8%. On the other hand, the company will put together a major advertising campaign to educate consumers about the benefits of eating healthy. The company will supply meat to several supermarkets located in different parts of the country, such as Wal- Mart, Publix, and Sweetbay thus, rabbit meat will be available to a larger number of people.